It must have been about a year after we started developing Wii. After speaking with Nintendo’s development partners, I became keenly aware of the fact that there is no end to the desire of those who just want more. Give them one, they ask for two. Give them two, and next time they will ask for five instead of three. Then they want ten, thirty, a hundred, their desire growing exponentially. Giving in to this will lead us nowhere in the end. I started to feel unsure about following that path about a year into development.

Part 1 at Nintendo :: Wii :: What Is Wii? :: Iwata Asks :: Volume 1.

From an interview Nintendo President Satoru Iwata conducted with Wii product team leads. Genyo Takeda, General Manager Integrated Research and Development Division, speaks of the decision to deviate from the existing Roadmaps of “faster and flashier” in lieu of using new technology in unprecendented ways.